Arrow Innovation

Focussed Updates Keep Designers Informed of Component Technologies and Trends

Dear Reader

Engineers are increasingly looking for external support to help them identify, select and implement the best possible components in terms of meeting application design criteria and ensuring that their designs make it to market on time at the appropriate price point. And this support applies equally to non-semiconductor products, as the pace of development in the areas of PEMCO (Passive components, ElectroMechanical devices, COnnectors) and many other non-semiconductor technologies is at least as high as in the silicon arena.

Indeed, the sheer volume of new PEMCO product introductions and developments - not to mention the fact that engineering teams are increasingly expected to work across more than one technology - makes it almost impossible for designers to keep abreast of the changes that take place daily in the many PEMCO technology areas that may impact existing and future projects. One way in which suppliers such as Arrow can help in this respect is to ensure that customers have access to the very latest intelligence and data in terms of new product developments, technology trends, availability, component specification and, of course, suitability for use in target applications.

By collecting, collating and analysing data from our broad range of suppliers, we are able to ascertain the information that is relevant to our customers and then present this in the most appropriate and focussed way. Arrow Innovation, for example, is just one of the ways that we can disseminate relevant information across a broad range of technologies in a focussed and easy-to-use format. Regular customer seminars, supplier days and, of course, direct contact through Arrow FAEs and technical sales teams are also key to providing regular PEMCO technology updates.

While it is often tempting to concentrate on the more glamorous semiconductor element of a design, identifying and implementing the best PEMCO parts remains fundamental to ultimate product success. By reducing the time spent on PEMCO component selection - in addition to offering technical support from design-in through to final manufacture - Arrow can help designers address time and budget pressures without compromising on the functionality or performance of the final design.

I do hope that you enjoy this issue of Arrow Innovation. As always, if you have any queries or you want to find out more, please do not hesitate to contact us.

Catrin Kristensen
Marketing Director, PEMCO
Arrow Nordic

Arrow Electronics, Inc is a global provider of products, services and solutions to industrial and commercial users of electronic components and enterprise computing solutions.

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