ARROW NEWS

Arrow Wins Panasonic Award for Fourth Consecutive Year

Panasonic Industrial has presented Arrow’s Nordic business with its ‘Nordic Distributor of the Year’ award for the fourth consecutive year.

Arrow carries Panasonic’s full range of passive and electromechanical components including all capacitor technologies, inductors, resistors, switches and fans. The company also stocks and promotes key lines and technologies from Panasonic’s comprehensive battery portfolio.



From left: Richard Dines, Panasonic business manager; Kristin Golf, quotes and marketing specialist, Arrow; Joanne James, Panasonic internal sales coordinator

In addition to increasing sales of Panasonic products, this award recognises a number of other factors including investment into stock profiling and promotion to customers in support of the Panasonic range and sales expansion in the Baltic region. Arrow’s ability to support customers at a design-in level through local technical sales and engineering teams was the other key factor that influenced the judge’s final choice.

Catrin Kristensen, Arrow marketing director for passive, electromechanical and connector products, said: “To win this award four times in a row is a great achievement. It reflects the ongoing investment that Arrow is making in growing sales by providing local support to customers throughout the Nordic countries and the Baltic States.”

Andy Cranke, northern european distribution sales manager at Panasonic Industrial Europe GmbH, added: “Our relationship with Arrow’s Nordic teams goes from strength to strength. This award is in recognition of the success that this relationship, combined with Arrow’s customer focus and technical capabilities, delivers for the Panasonic product lines.”